Growvember is an online event running across two days - Nov 18th and 19th.
Peek has gathered some of the industry’s best and brightest to help you supercharge your business this season! These industry experts will be delivering invaluable workshops centered around driving more revenue for your company.
With the world looking a little different this year there's all the more reason for us to get together, share insights and learn from each other.
Simply register for your free ticket at the bottom of this page and get direct access to every workshop across the 2 days. Join us live to be part of the conversation and get the chance to ask questions and hear from fellow operators. Afterwards, enjoy all of the event’s content delivered right to your inbox.
*All schedule times listed in PST*
Founder & CEO, Tourism Marketing Agency
This workshop will explain why Facebook is one of the most important platforms to attract your key demographics, highlighting effective ways to market your brand, driving leads and sales, even during Covid.
Founder & CEO, Tourism Marketing Agency
Chris is an author and Brand & Digital Tourism expert with over 26 years’ industry knowledge and speaks at many tourism events worldwide, offering his advice and guidance on how travel, tourism and destination businesses can gain brand recognition and increase bookings.
He is also the Director of the Tourism Marketing Agency, author of ‘How to Turn your Online Lookers into bookers’, and produces a video advice series called The Digital Tourism Show.
Founder, Be a Better Guide
Founder, Be a Better Guide
Kelsey helps tour businesses all over the world create, sell and market their experiences – plus provides coaching on delivering extraordinary service. He is the founder of The Be a Better Guide Project which brings the world’s top tour leaders and tourism businesses together to learn from one another, share best practices, and build an online community.
Founder, The Storied Experience
Have you ever wondered what makes an experience word-of-mouth-worthy? Are you dreaming of the day where your tour or activity makes its way to the top peoples' bucket list?
In this workshop you will learn how to elevate your journey and in turn, increase the customer lifetime value of each booking. Learn how to next-level engage visitors with thoughtful & meaningful moments that make the journey worthwhile. Turn your visitors into your best storytellers with an experience worth talking about!
Founder, The Storied Experience
Samantha Hardcastle is a strategic storyteller and creative director to hospitality, tourism & leisure experiences. Over the last decade she has helped hundreds of brands across the culinary, adventure, arts & culture world get their story out to their ideal visitors. Samantha is dialed in to travel trends and behavior so that she can help tourism professionals continuously captivate people throughout the entire visitor experience. Her dedication to capturing a storied sense of place informs her strategies and the ways she supports businesses and organizations today.
What a ride 2020 has been! Our industry has been turned upside down and left us all with many questions. What should I be doing with my prices? How do you run a covid-safe tour? What will 2021 look like?
Join us to discuss these big questions and find out what other tour operators are doing to tackle these unprecedented challenges.
The panel discussion will be led by Peek’s very own VP of Marketing and Operations, John Lynch and panelists include Natasha Baker Williams, Founder of SUP PUP Paddleboard and more coming soon.
We want you to join too! We want to encourage as much participation as possible, so please join us live and contribute to the conversation using the chat box.
Founder, SUP PUP Paddleboard
Natasha started her business conducting tours on nights and weekends while working full-time as an elementary school teacher. After realizing just how passionate she was about being on the water, she quit teaching and turned her side hustle into a business. Natasha is the owner and operator of SUP PUP Paddleboard offering paddleboard tours, yoga, rentals and other water-centric adventures in Ft. Lauderdale, FL. She conducts my tours with her partner in SUP, Mr. Beaches — the loveable, famous corgi (and the face of the brand).
Founding Director, Depot Adventures
John is travel entrepreneur with 10 years’ experience building and maintaining brands. After giving tours in 30+ countries, John settled in Melbourne where he built Depot Adventures, Australia's largest accredited walking tour operators.
Head of Operations & Marketing, Peek Pro
John oversees all marketing and operations activity at Peek. Prior to Peek, John spent the last 4 years running a 45-person media team at the Kepler Group, which was acquired in 2018. John has overseen over $250m in advertising spend for clients, including PayPal, Venmo, The New York Times, Bed Bath & Beyond, Rent the Runway, Sling TV, University of Maryland, and American Express. Before Kepler, John worked for a number of agencies, including Serengeti Communications, where he oversaw SEO for Gannett / USA Today.
Co-founder, The Sunshine Tribe
Co-founder, The Sunshine Tribe
In 2007 Josh and his wife started a day tour company in Melbourne, Australia. They had no experience in tourism, no business experience, no networks or support and no funds. After 2 years of 60 hour weeks, they were taking home $20,000 a year and had nearly thrown in the towel more times than they could count.
Fast forward 7 years and they had grown that business to $2 million plus in revenue annually, before selling the company in 2017 for 7 figures.
They achieved this without working themselves into an early grave – creating a great lifestyle where they stepped out, worked remotely, travelled 4-6 months of the year, enjoyed all the things that they love about life and empowered others to run their business as it grew.
Though 2020 has proven to be unpredictable when it comes to travel and tourism trends, a rise in "flexcations" and last-minute booking has some industry forecasts anticipating an uptick in experiences this winter season.
Though this could be great news for our industry, the threat of a second wave means business operations are under more scrutiny than ever before as companies search for effective ways to drive revenue while offering a safe customer experience.
Matt Osterhaus, Product Manager at Peek Pro, will walk you through four key revenue-driving features that will help you strategically respond to these trends and set your business up for success in the months to come.
Matt will be joined by industry expert Kyle Davidson to give a tour operators perspective on how these features can make a true difference to your business.
Product Manager, Peek Pro
What Matt Says: In my role at Peek, I immerse myself in understanding the daily needs of tour and activity businesses from escape rooms to state parks.
I work across a variety of internal teams to make sure these businesses have access to the features and support they need as they look to save time, save money, and have a great customer experience for those who interact with their brand. I am passionate about tours and activities, especially as the industry continues to grow and quickly starts to move online in a meaningful way.
What We Say: Matt is one of Peek's superstars. Having helped literally hundreds of operators get started on Peek Pro, he knows the system back to front and rapidly finds creative solutions to problems faced by operators. He'll be around to answer all your questions after the call, so come prepared!
Sales Engineer, Peek Pro & Founder, Sourced Adventures
As the founder of Sourced Adventures, Kyle's goal is to build a truly innovative adventure travel brand specializing in day trips, weekend excursions and destination travel. Kyle's other goal is to rarely speak in the third person. Sourced Adventures has grown a small operation in 2013 to one of the largest operators out of NYC, Washington DC, Philadelphia and Mexico.
Kyle Davidson Is currently a Sales Engineer at Peek Pro and has expertise in developing travel products and delivering world-class experiences.
Founder, Tour Operator CFO
Coming up with the right prices for your tours and activities is difficult in a normal environment. Tour operators are now facing limited capacities for transportation and indoor activities. What should you do?
In this session, Dan will go in depth on how to think about pricing. He'll cover how to calculate your break even point and demonstrate how even small adjustments in pricing can make big changes to your bottom line. He'll also discuss strategies on how to best work with OTAs to maximize your margins.
Founder, Tour Operator CFO
In 2011, Dan resurrected the 40,000 person Taste of DC food festival in the nation's capital. Over the next 6 years, he went on to produce 40 food & beverage events that grossed over $9 million, including 3 years of 25%+ revenue growth.
Today he consults with event and tour companies to help them drive additional revenue, make sense of their data, minimize operational expenses, and improve their bottom line.
Director of Business Development, Boostibility
Did you know there’s over 5 billion searches on Google every single day? And of those searches, 85% of them never click on the paid ads, but they go right to the organic search results.
Organic searches and local listings make up the majority of clicks on Google, and Search Engine Optimization (SEO) gets your business to rank at the top of both. In this session, learn more about Why you need SEO and how to use it to grow your business.
Director of Business Development, Boostibility
Koa Kauwe is the Director of Business Development at Boostability. His primary responsibility is to help marketing agencies find a scalable solution for SEO fulfillment. Through him, and Boostability, hundreds of marketing agencies provide quality SEO work for their small business clients.
Head of Tiger Care, Tourism Tiger
Data seems scary and overwhelming! But it is also extremely helpful.
In this session, we will go over two sources of data for your website: Google Analytics & Google Search Console. We are going to look at some simple data points that can help you assess where your website is performing well and, more importantly, where it could use some improvement.
Head of Tiger Care, Tourism Tiger
Andrew is originally from Philadelphia, USA, and has a background in marketing and operations management. As part of the technical team at Tourism Tiger Andrew particularly enjoys the customer service aspect of the job, helping clients improve their tour and activity companies through the virtual side of the business. Outside of work, Andrew is passionate about travel, movies, and baseball, and in the office, Andrew is known as the walking IMDB.
Digital Marketing Director, Blend Marketing
You and your website are no longer the first interaction that potential customers have with your company. Before most customers ever visit your website or pick up the phone to call you, they’re vetting you and your competitors on Google Maps.
Imagery, reviews, hours, address, products, questions and answers, services, and more—whether you realize it or not, it’s all on Google Maps, and people are looking at it. Or, they’re at least looking at the companies that rank on Google Maps. In this session I'll walkthrough:
Digital Marketing Director, Blend Marketing
Nate is the digital marketing director at Blend Marketing, a marketing agency focused on revenue maximization for tour, activity, and attraction companies. He's passionate about helping companies reach their goals through integrated digital marketing campaigns and local SEO. Nate loves helping tour and activity company leaders stay focused on the numbers that matter, and fostering sustainable long term growth and profitability.
